The founder of Unleash Your Potential, Laura Evans, has been named Pivot Entrepreneur of the Year for Wales at the Great British Entrepreneur Awards.

Unleash Your Potential exists to help people unleash their potential in business and life, helping them escape their fears and grow and achieve in ways they never thought possible, change their thinking to change their results, all through the principles of Neuro Linguistic Programming.

Now in its eighth year, the Great British Entrepreneur Awards in partnership with Starling Bank celebrate the hard work and inspiring stories of entrepreneurs in the UK, rather than the business’ balance sheet.

Great British Entrepreneur Awards winner Laura Evans Pivot Entrepreneur of the year

Pivot Entrepreneur of The Year Category 

The Pivot Entrepreneur of the Year category was added in response to the outbreak of Covid-19 and subsequent lockdown measures. It celebrates those who have adapted their business to ensure they survive, and even thrive after, the crisis.

With Covid-19 restrictions preventing the regional finals taking place at a live event, Laura won the award during a virtual award ceremony joined by finalists across every region.

In a video message to finalists, Chancellor Rishi Sunak said:

“Entrepreneurs [have shown they] stay strong, even during a global pandemic. Coronavirus hasn’t stifled enterprise.
“Entrepreneurs are creating new businesses and adapting to the crisis, as seen in this year’s entries. And that’s what we need to happen if we want our economy to bounce back. We need all of you to keep inventing, keep taking risks, keep creating new businesses.
“It’s my job as Chancellor to celebrate, champion and support you.
“Congratulations to all the winners. Thank you to all of you for everything you’ve done.”

Francesca James, founder of the Great British Entrepreneur Awards, said:

“Laura has a wonderful entrepreneurial story and I’m delighted for her to win this award. She has shown exactly what it means to pivot your business.”

Anne Boden, founder and CEO of Starling Bank, said:

“We’re entrepreneurs and we have spirit. We fight back and we’re very good at dealing with adversity. And Laura is an example to us all, of entrepreneurs that are creative, innovative, and changing the world.
“I’m so excited that Starling, a business I founded in 2014 and now the Best British Bank, is sponsoring such an important Awards. And as one entrepreneur to another, congratulations to getting where you are this evening and best of luck for the future.”

The winners of each category will now go to the National Final of the Great British Entrepreneur Awards to be held virtually on the 8th December 2020.

The Great British Entrepreneur Awards acknowledges the hard work and inspiring stories of British entrepreneurs and businesses in the UK.

Here at Unleash Your Potential we are driven to help people unleash their potential in business and life, and to win this award is truly amazing.  It is great to be recognised for the hard work and dedication it takes to run a business especially this year.  We are truly grateful and proud to win Pivot Entrepreneur of The Year Wales.


If you would like to learn more about Laura Evans and her NLP Training company Unleash Your Potential, feel free to get in touch with us via phone on: 02920 023311 or drop us an email at: [email protected]